When rock bottom pricing came along via fast fashion merchants, ‘throwaway clothes’ became part of the shopping lexicon, as consumers bought cheaply made outfits that were worn briefly before getting tossed.īut the Great Recession led many people be more discerning in their spending. Another 24% shop at chain stores, followed by department stores (14%), specialty stores (13% - down from 16% in 2008), and off-price stores (8%).Ĭonsumers had been trained to shop on sale or present coupons to get the best deal, and as a result many began investing in clothes they felt they could not afford to pass up. “When consumers make an effort to go to a store and buy something that’s put together well, it means they’re already thinking about clothes in a different way - rather than, ‘What’s the latest trend and what can I get it for?'”Ĭurrently, nearly a quarter of shoppers buy most of their clothing at mass merchants (24%), although that is down from 27% in 2009, the Monitor shows.
“So when you’re confronted with a $200 wool dress you really want, you feel like you can’t get it because you’ve already spent money on all these other things you don’t even like anymore.”Ĭline says paying more for quality apparel is a mindset. “The problem is we’re shopping a lot and throwing away little bits of money every time we go to a store,” Cline says. Journalist Elizabeth Cline, author of “Overdressed: The Shockingly High Cost of Cheap Fashion,” says most consumers do not even realize they can afford better quality apparel. Meanwhile, 44% of consumers say they would pay more for better quality apparel, up from 41% in 2011, according to the Monitor.
More than half (52%) say the clothes they have purchased lately do not seem to last as long as they used to, consistent with October 2011 responses (50%). More than four out of 10 consumers (44%) believe the quality of apparel has decreased compared to last year, which is unchanged from responses in October 2011, according to the Cotton Incorporated Lifestyle Monitor™ Survey. 10129395 Cataloging source DLC Cline, Elizabeth L Dewey number 338.‘And Just Like That’ Season Two Fashion: All the Looks, Live Updates Language eng Summary Evaluates the costs of low-priced clothing while tracing the author's own transformation to a conscientious shopper, a journey during which she visited a garment factory, learned to resole shoes, and shopped for local, sustainable clothing Tone Consumption (Economics) - Social aspects.Clothing trade - Environmental aspects.
Label Overdressed : the shockingly high cost of cheap fashion Title Overdressed Title remainder the shockingly high cost of cheap fashion Statement of responsibility Elizabeth L.
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